This week we are talking about strategic moves that Nokia is taking for the future of its business. First of all lets define what is strategic planing. It is a managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunity. Company's goal under strategic plan is always growth and profitability.
Under the circumstances of the created market and high demand of smart phones Nokia took a bold move to form a strategic partnership with Microsoft Company. Both companies agreed to pool together their technological and intellectual resources to build new mobile devices. It gives them both an opportunity for innovation. Nokia introduced its Windows Phone Platform where we should look forward to new applications as well as hardware, graphics speed and software improvements.
This move can be a great deal in terms of competition with such popular brands as Android and Iphone. Although, development team already announced that they will have to postpone the release of Windows Smart Phone until 2012 which may hurt the company's share value.
This is "a neccesary change" according to Stephen Elop, Nokia President and CEO. Company is also experiencing a change in its Leadership Team. As of September 30, 2011 Ojanpera, Executive Vice President is leaving the company and Tero will be taking his role.
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