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Sunday, September 18, 2011

Chapter 4. Influence of Marketing Environment

Mobile phone market is in constant change. The forces of marketing environment determine many companies strategies and plans.

In today's mobile phone industry Nokia has to consider many factors to keep its head above the water. The one and the most important force that Nokia does not seem to be able to keep up with is the change in technology. Apple and Droid seem to keep a better pace at launching new and improved smartphone devices. At the end of August 2011 Nokia was able to show that they are still the biggest manufacturer of smartphone thanks to its Symbian software. That same month the company announced 3 new smartphones that will run on Symbian Belle.

Nokia701-700-600-Symbian


These three do not compensate for the long time promised Windows 7 smartphone. It starts bringing concerns among stakehoulders that the platform is not gonna be as successful as it was expected, mostly due to the delay that Nokia put on launching WP7. Would 2012 be too late, where as we already see not very impressive results of sales for Samsung version of the same phone? The company's CEO announced that their target is first time smartphone buyers. I do not know how many of those will be left by 2012. 

On the other hand as an adjustment to economic struggle company presented its customers with a new line of affordable phones Nokia 100 and Nokia 101. Phones are powered by the Series 30 OS. Both handsets come with many different features and exceptionally good battery life that can last up to 25 days on standby. 

Nokia100-101


These are perfect for customers in third world countries, but we want to see something new that is worse offering to the western market with its hight competition bar where the money is not an objective when it comes to buying a phone.

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