Chapter 10. Nokia's Product Concepts

Nokia has built its legacy around cell phones and smart phone devices. It all started in 1982 when Nokia introduced Mobira Senator - the first mobile phone. Then little by little the company started introducing a whole lines of new phones. Original Series were followed by 1000 - 9000 series where the 1000 models represented the line of ultrabasic/most affordable phones and 9000 - the communicator series that grew into Eseries cell phones - so called business optimized smartphones, that were developed mostly in 2005-2011 time frame. Almost simultaneously three Modern groups of cell phones were introduced into the market: Cseries (cell phones optimized for social networking and sharing), Nseries (advanced smart phone series that also included Tablets), Xseries (with focus on young people interested in music and entertainments). 


The latest smartphone product line is Lumia Windows Phones. It was introduced by Nokia and Microsoft on October 26, 2011. The first WP was launched in Europe and companies have many expectations for this new product. Nokia Lumia 800 will enter the US market in 2012 and will be selling at the price of $585. As an alternative for a lower price company has also introduced Lumia 710 with little less features on one hand but more reasonable price of $376 on the other hand. 


Aside from tangible products Nokia's product mix also contains Internet services and Software solutions. Ovi is an Internet service platform that provides Games, Maps, Media, Messaging, Music etc. for mobile devices, computers and can be accessed through the web. The service is currently undergoing re-branding and will appear under company's main brand name. Among solutions Nokia has to offer several concepts such as Nokia PC Suite - a software package that helps to establish interface between your mobile device and a computer that runs Microsoft OS.  Nokia Sports Tracker is another good example of software that allows cellphone users who are dedicated runners, joggers and cyclers to track their route, speed and timing while engaged in their favorite sports activity.


In conclusion, Nokia Corporation offers tangible and intangible spectrum of products. All its products are classified as both business and consumer oriented.

Company's product mix includes cell phones, smart phones, laptops, Tablets, Internet services and Software solutions.