The latest news about Nokia are on advertising campaign for the new Windows phone. The company plans to come strong on this one and according to the latest news $128 millions were already spent on Mango platform. Company hopes that this money will be payed back by the high volume of sales that both Nokia and Microsoft are expecting from the new product. The leaked ads for new WP7 were posted on the Internet few days ago.
"Today the Sun will rise and set. The rest is up for grabs" - is a quote of a new Nokia's poster . We can only speculate on what does this message bring with it. Maybe the SUN is a new brand name for a long waited WP7. "Will rise" - may mean that this product will have unique features which will put it above other products of its kind. "The rest is up for grabs"- leaves us wondering weather it means that the new smart phone will have a competitive price or it will be easy to find at any mobile store due to its mass production."Take, tag, sort and share. All in a flash" - speaks for another apparent feature, that the concept of new smartphone is build around social networks. We are yet to find out either it will be done via the software itself or it will require the download of new applications.
Nokia also promotes its name by patronising and sponsoring different events. It is an integral part of company's marketing communication strategy. In 2011 Nokia took over as a sponsor of one of the biggest cricket tournaments in the world the Championship LeagueT20 which took place in India. In the passed Nokia had sponsored many sporting and educational programs and competitions. Another marketing strategy that promotes a good name of the company is participation in different causes like education for underprivileged children and "Helping Hands" programs.
Nokia built its strong reputation by producing quality products and it made sure that the whole world knows about it.
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