

"Take, tag, sort and share. All in a flash" - speaks for another apparent feature, that the concept of new smartphone is build around social networks. We are yet to find out either it will be done via the software itself or it will require the download of new applications.
Nokia also promotes its name by patronising and sponsoring different events. It is an integral part of company's marketing communication strategy. In 2011 Nokia took over as a sponsor of one of the biggest cricket tournaments in the world the Championship LeagueT20 which took place in India. In the passed Nokia had sponsored many sporting and educational programs and competitions. Another marketing strategy that promotes a good name of the company is participation in different causes like education for underprivileged children and "Helping Hands" programs.
Nokia built its strong reputation by producing quality products and it made sure that the whole world knows about it.
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