Chapter 11. Developing New Products

Innovation is a key to success for a company that is involved in technology industry. New products are expected and often demanded by the consumers. How to indulge a public is a question to be answered by the Research and Development groups. These people dedicate most of their time collecting and analyzing data and creating new products to satisfy the consumers needs and wants. Investing in R&D is a ticket to new markets and opportunities for every company.

Nokia has 13 research centers worldwide, with 4 of them in the United States located in Berkley, Palo Alto, Hollywood and Cambridge. Each of the centers concentrates on different aspects of research. For instance, research centers in Bangalore and Nairobi are focused on the studying of the emerging target markets of India and Africa. On the other hand the Nokia RC in Cambridge UK develops nanotechnologies for mobile communications and ambient intelligence. The Hollywood RC runs research of social media, mixed reality experiences, user interaction models and the convergence of the Internet.

Nokia had entered the world of nanotechnology few years ago and recently we were introduced with a new concept of flexible, bendable phones. Nokia Morph and Nokia Human Form concept are sneak peeks of the future phones. They have flexible control features, charged from solar energy, super durable and versatile. Nokia Human Form concept represents a revolutionary device that is meant to erase the bar between humans and technology.


The new concepts are all about mobility in the new environment. Transition to the mass production of nano engineered phones is around the corner and Nokia seems to be on the right pass.


Nokia is dedicating a lot of time and effort in developing of new, better and more unique devices. Innovation is a necessary tool in today's highly comparative world of mobile devices.