Chapter 7. Nokia's Business Marketing

Nokia is the biggest cell phone manufacturer and not many of us know that its area of production is also engaged in converging Internet and communications industries. Nokia is dedicated to creating products not only for consumers but also for businesses, organizations and governments.  It will be easier to describe it on the example of Nokia's subsidiary the NSN (Nokia Siemens Networks).

Nokia Siemens Networks is a global data networking and telecommunications equipment company. It sells its network systems, business solutions, services and products to over 600 Communications Service Providers world wide. NSN's business customers can be divided by the industry in which they operate. Nokia Siemens Networks sells its products to mining conglomerates, railway companies, gas and oil producers, big enterprises and cable companies. Since telecommunications is not their primarily business all of these companies rely on Nokia which has experienced and professional engineers that support them with complete end-to-end ICT systems packages that meet the needs of the industry.

Governments are a big segment of Nokia's business market. NSN provides support of advanced telecommunications solutions for defense and security agencies. Among its products company offers public safety solutions, border security control systems and Ethernet. In August of 2011 NSN technologies were even certified for sales to the US government.